How to Buy Google Stock After the Split: GOOG vs GOOGL

how do i buy google stock

But I’d caution investors to zoom out and really consider the full picture here. If you don’t think that any of the brokers above is a good fit for you, you should try our broker comparison page. By answering a few simple questions, we will guide you to the best online broker for your needs. Here, you will see, among other things, the company’s share price, price evolution chart, etc. Remember that past performance isn’t an indicator of future performance, meaning that a company that did well in the past could just as easily find itself in difficulty in the future.

However, Google stock has returned more than 350% over the past 10 years. If the company’s stock returns a comparable amount over the next 10 years, both classes of stock would be worth more than $400 per share. You can determine for yourself if Google (Alphabet, Inc.) stock is overvalued. Google’s first stock split was at two-for-one on April 3, 2014.

Should you invest in Google?

The name phrase “to Google” has even become a verb, with people using it without a second thought. Google provides people with a world of access with just a click of a button. Adding Google stock to your portfolio is an excellent way to gain exposure to technology, software and hardware markets with a single purchase. Our guide will help you learn a little more about the history of Google and how you can add this legendary company to your investing portfolio. Moreover, GOOGL is included in the most popular financial indexes – Nasdaq100, which is heavily focused on tech companies, and S&P500. When companies are growing revenues fast as Alphabet has historically, price-to-earnings multiples can be lofty to reflect a share price premium and expectations for rapid earnings growth.

  • This influences which products we write about and where and how the product appears on a page.
  • However, other forms of income include sales of apps and purchases through them, giving it a variety of revenue streams.
  • After benefiting from a boom in digital advertising in 2021, the company is now dealing with a slowdown amid economic uncertainty.

Since then, it has become the dominant search engine, accounting for some 90% of the market share. Google’s powerful search engine dominates the market and shapes how information is created, found and distributed on the internet. After you’ve opened your account, you’ll want to fund it with enough money to buy Alphabet stock. But you can take care of this step completely online, and it’s simple. While opening a brokerage account may sound like a difficult step, it’s actually quite easy, and you can have everything set up in 15 minutes or so. How much you can afford to invest has less to do with Alphabet than with your own personal financial situation.

Our Services

That said, you can start investing in Google stock one share at a time. From providing email services to offering us the most powerful search engines, Google is at the forefront of web innovation. Since it’s consistently growing, Google stocks value is high, making it one of the most reliable companies to invest in. This article will teach you how to buy Google stock and help you understand when to do so. Most investors still know the company as Google, even though the internet search giant reorganized as holding company Alphabet in 2015.

Both the near-term and long-term pictures look strong, and investors should take advantage of the discounted trading multiples right now. Going beyond forward P/E, the chart below illustrates the company’s price-to-free-cash-flow ratio over the last decade. At a multiple of 22.4, Alphabet stock is trading at a massive discount to its 10-year average, and quite close to its low point of 18.1. This looks like yet another sign that the markets are discounting Alphabet stock and its robust business model.

Open a Brokerage Account

ETFs are the same but they trade on an exchange, just like a stock. It was the company’s first stock split since April 2014, when it split its shares 1,998-for-1,000. A day after the stock split was announced during Alphabet’s earnings call on February 1, shares spiked to an all-time high of $3,030. As of the close of trading on July 15, (the day of the stock split), Google’s shares traded at  $2,255.34.

how do i buy google stock

If you’re new to investing or you’re used to buying mutual funds but not individual stocks, here’s what you need to know to buy shares in Google. Trading is an excellent investment platform for those who are just starting out in the world of investing. The intuitive and user-friendly interface means novices can quickly navigate and place orders with ease. Additionally, its low transaction fees let beginners take on more risks without breaking the bank. Finally, it features numerous educational tools such as webinars, tutorials and other resources designed to help new investors maximize their profits while mitigating risk.

How to buy Google stock online?

We are an independent, advertising-supported comparison service. Alphabet is one of the largest companies by market capitalization and a widely held stock. Alphabet is in several stock market indexes, including the Nasdaq Composite and S&P 500 index. As a result, index funds and exchange-traded funds (ETFs) that benchmark their returns against those indexes hold Alphabet stock. Founded in 1993, The Motley Fool is a financial services company dedicated to making the world smarter, happier, and richer.

  • Our editorial team does not receive direct compensation from our advertisers.
  • Then copy-paste the link and share it with anyone that should be able to edit the structure of your form.
  • Sales have grown immensely over the last few years, and 2021 saw revenue rising about 41 percent from 2020.
  • The company’s stock had previously split at two-for-one on April 3, 2014, when the company introduced its GOOG Class C shares.
  • Analytical data nerd, investing enthusiast, fintech consultant, Boglehead, and Oxford comma advocate.

Google discussed how advertising will evolve as generative AI is added to search. This gauge displays a real-time technical analysis overview for your specified timeframe. Besides looking at Google’s fundamentals, you can use technical analysis to evaluate the company and identify trading opportunities in price trends and patterns seen on charts. After benefiting from a boom in digital advertising in 2021, the company is now dealing with a slowdown amid economic uncertainty. In January, Google’s CEO Sundar Pichai announced the company would be eliminating approximately 12,000 roles as the tech industry overall has been hit with a massive wave of layoffs.

Alphabet has structured the stock split in the “form of a one-time special stock dividend.” The record date for the special stock dividend is July 1 and the payment date is July 15. From the next trading day after the stock split, which is July 18, Alphabet stock will trade on an ex-split basis. Alphabet stock price history has over long time periods sustained a long term bullish trend as its intrinsic value has risen with ever higher earnings and revenues. For virtually its entire operating history as a public company, Google held the dominant market share in search, but its name change offers insight into what else is to come from Google.

Moreover, Covid-19 was starting the initial – and brief – negative financial wave that hit tech companies. In 2020, the company also had to face several lawsuits for allegedly going against antitrust laws. Some splits and events led the price of the stock to nearly $150, and even during market drops the company managed to contain dramatic falls.

EToro – This is a great online broker for new investors due to its accessibility, cost-effectiveness, and innovative approach. With their user-friendly online platform and mobile app, eToro makes it easy for beginners to get started with investing from the comfort of their homes. Additionally, eToro charges low trading fees and spreads, meaning that beginner investors can get a good return on their investments without spending too much money. To buy Google stock, you need to invest in its parent company, Alphabet Inc.

Leave a Reply

Your email address will not be published. Required fields are marked *